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苹果推设备租赁计划

来源：36kr · 发布：2026-07-28

苹果在美国推出设备升级租赁计划，iPhone起租价每月17.99美元，用户可按月支付租金并定期更换新机，支持灵活升级与环保回收。

Apple launches a device upgrade leasing plan in the US, starting at $17.99/month for iPhone, enabling users to rent and regularly upgrade devices with support for recycling.

为何重要： 推动消费电子可持续发展，增强用户粘性，挑战传统购买模式，或影响二手市场与运营商合约。 Promotes sustainable electronics use, boosts user retention, challenges traditional purchase models, may impact secondhand market and carrier contracts.

原文来源：36kr ↗（版权归原作者/原机构所有）

Original source: 36kr ↗ (copyright belongs to the original author/organization)

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