中性官方数据隐私反垄断金融合规

FTC征求个性化定价执法政策意见

来源：FTC · 发布：2026-08-19

美国联邦贸易委员会（FTC）就个性化定价的执法政策声明征求意见，关注企业利用个人数据设定价格可能引发的法律问题，评估消费者支付意愿以制定差异化价格。

The FTC seeks public input on a proposed enforcement policy on personalized pricing, examining legal concerns around using personal data to set prices based on perceived consumer willingness to pay.

为何重要： 该政策将影响企业定价策略，强化数据使用透明度，推动公平竞争，防范价格歧视，对数字市场合规提出更高要求。 This policy could reshape pricing practices, enhance transparency, and prevent price discrimination in digital markets.

原文来源：FTC ↗（版权归原作者/原机构所有）

Original source: FTC ↗ (copyright belongs to the original author/organization)

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